PLATEP
ECOSYSTEM
Healthy Food Ecosystem

ABOUT THE PROJECT

Health-Tech & Meal Kit Innovation. The meal-kit market is saturated with transactional delivery apps. To differentiate, I conceptualized and built PLATEP as a holistic lifestyle partner. As the Founder and Product Architect, I designed the complete digital ecosystem—moving beyond simple e-commerce to integrate daily health tracking and habit-forming mechanics directly into the food ordering experience.

Project Information
Year
2025
Industry
FoodTech / Wellness
Role
Founder & Product Architect
RETENTION MECHANICS

ENGINEERING
HABITS

The Health Module: Designed a native module for tracking calories, water, steps, and mood. Keeps users in the ecosystem.

Gamification Loop: A "Streak & Reward" system where users earn rewards by maintaining tracking streaks.

THE ARCHITECTURE

FULL-STACK
BUILD

Procurement Automation: Automated workflows to streamline ingredient sourcing.

Admin Portals: Custom dashboards for seamless flow from "App Order" to "Kitchen Prep".

Result: Turning a weekly service into a Daily Active Habit.
Platep UI
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